— Writing

Ideas &
insights

Practical articles on web engineering, motion design, and building digital products that perform — and delight.

12 Motion Design Principles for the Modern Web

Animation on the web has matured. Here are the principles that separate purposeful motion from gratuitous noise — and how to implement them.

App Router, Partial Pre-rendering, streaming, and edge caching — a practical guide to squeezing every millisecond out of Next.js 15.

Great typography isn't decoration — it's architecture. A practical guide to building a typographic system that communicates and converts.